NEW QUESTION 1
A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? Choose 3 answers

• A. In Personalization strings
• B. Dynamic content
• C. Audience segmentation
• D. In Einstein content
• E. Specialized content

Answer: ABD

NEW QUESTION 2
When the number of subscribers exceeds one million records, whichdata model is preferred?

• A. Lists
• B. Data Extensions
• C. Data Filters
• D. Groups

Answer: B

NEW QUESTION 3
A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers beassociated with?

• A. The Customer_ID field in the Data Extension
• B. The Subscriber ID in a System Data View Table
• C. The Email_Address field in the Data Extension
• D. The Email Address Profile Attribute

Answer: A

NEW QUESTION 4
What is a Master Unsubscribe?

• A. When a subscriber unsubscribes from a Publication list via an email unsubscribe link
• B. When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud
• C. When a subscriber unsubscribes from a list in the Subscription Center
• D. When a subscriber unsubscribes from all emails sent from an account

Answer: D

NEW QUESTION 5
A company has set out to increase their subscriberbase. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

• A. Require customers to provide their email address when calling customer service.
• B. Create an in-store SMS campaign that offers a discount for opting in.
• C. Have customers opt in to email before they can shop online.
• D. Ask for an email address when a customer makes a purchase in-store.

Answer: BD

NEW QUESTION 6
A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click
here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA?Choose two answers.

• A. select the user clicks the overview tab in the inbox activity section
• B. select the URL id for the URL or tracking the alias from the job links tab.
• C. select the click activity bar chart from the email overview of the click activitytab
• D. select the URL or tracking alias from the link view tab of the click activity tab.

Answer: AD

NEW QUESTION 7
Which method of storing subscriberinformation allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

• A. Lists and Data Extensions
• B. Active Audiences
• C. Lists
• D. Data Extensions

Answer: C

NEW QUESTION 8
An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets thisspecification?

• A. SQL Query Activity
• B. Contact Builder
• C. Audience Builder
• D. Data Filters

Answer: A

NEW QUESTION 9
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers

• A. Select the updatetype "Overwrite"
• B. Ensure the data extension has a Primary Key
• C. Select the update type "Add and Update"
• D. Select the update type "Add Only"

Answer: CD

NEW QUESTION 10
Northern TrailOutfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

• A. Send earlier in the day to give subscribers more time to check email.
• B. Add a clear, brief, and urgent call-to-action.
• C. Use images, not text, to improve email look and branding.
• D. Include relevant preheader text in every email.

Answer: D

NEW QUESTION 11
A customer leverages transactional messages to send order confirmations. What type of message should be used in this situation?

• A. Test Send
• B. User-Initiated Email
• C. Send Flow
• D. Triggered Email

Answer: D

NEW QUESTION 12
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTOhas HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

• A. Emails can be formatted for desktop and mobile without extra coding.
• B. One template can only be used for one email, maintaining brand standards.
• C. HTML developers are needed to build templates, but not emails.
• D. Templates provide the ability to create email messages using content blocks.

Answer: AD

NEW QUESTION 13
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails.
The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?

• A. Create an automation to begin when information changes on a store object using a workflow rule
• B. Create a file drop automationto initiate when the store’s data extension is updated via import
• C. Create a scheduled automation to import the file on a recurring basis with store information
• D. Create a file drop automation to import the file when placed on the specified directory onthe EnhancedFTP

Answer: A

NEW QUESTION 14
Northern Trail Outfitters (NTO) wants to leverage ContentBuilder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?

• A. Create dynamic content with a SQL Query activity.
• B. Create a template-based email using dynamic content.
• C. Create multiple versions of the email for loyalty and non-loyalty members.
• D. Create a template and lock content In the template.

Answer: A

NEW QUESTION 15
Which feature cansegment on behavioral data?

• A. Data Filter
• B. Data Extension
• C. Import Activity
• D. Tracking

Answer: A

NEW QUESTION 16
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

• A. A callto action can be text or an image based button
• B. A call to action should be direct and action-oriented
• C. A call to action below the fold performs best
• D. Text buttons receive more clicks than graphics

Answer: CD

NEW QUESTION 17
Which recipient option isavailable with Simple Send? (Choose 2)

• A. Group
• B. Data Filter
• C. Data Extension
• D. Audience
• E. List

Answer: AE

NEW QUESTION 18
When importing data into marketing cloudthe list detective is triggered for which of the following?

• A. Data Extenstions
• B. List Model
• C. Email Addresses
• D. Email Alias

Answer: B

NEW QUESTION 19
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